Meet Sima - TOB's new Head of Fashion

Yes, the rumours you’ve heard are true. Last month we quietly brought on a new team member and our first senior hire. So we want to officially introduce you to Sima Kumar - our new Global Strategist and Head of Fashion. She joins our senior leadership team and you’ll be seeing a lot more of her online and in person at our events.

Meet Sima

Sima’s had an illustrious career spanning over two decades. Starting in fashion, she evolved to work in the music, TV and film industry. Working across London, New York, LA, and her native Canada, she’s styled and creative-directed editorials, music videos, celebrity press tours as well as worked agency & production side of print and moving image commercials. She is also a 500+ hour certified yoga instructor and coach, teaching private classes to creatives & high performing professionals in demanding fields. So we’re certainly in good company.

Our paths first crossed back in 2016 and in fact we were a client of hers to begin with. She worked on the TOB Brand Strategy for 2018 with us, and after some months of working out the details (as she’s an entrepreneur in her own right) we convinced her to join The Other Box.

Like both Leyya and I, Sima’s in charge of many things behind the scenes at TOB HQ, but her main focus is working on our global strategy as we expand sectors and territories, while also being our Head of Fashion to bring new and existing training and consultancy work in the fashion sector.

To learn more about Sima you can find her on Instagram @simakumar, email her, and visit her website

For now, I’ll pass over to Sima to share some of her exciting plans for The Other Box – including getting you, the community, involved!

Sima Says:

Something that became abundantly clear when I first started working with Roshni and Leyya is that TOB community is at the centre of The Other Box’s mission. It is why they started The Other Box and drives every piece of work they do.

I’m the first to put my hands up and say, working as a fashion and celebrity stylist for over two decades, I was contributing to the problem of unconscious consumerism. I never really looked at the bigger picture. However, since my retirement from styling professionally in 2014, I’ve had a perceptual shift and adopted a much more conscious approach to fashion.

That is why I am bringing Fashion Revolution’s week-long activation of #WhoMadeMyClothes to The Other Box community as my first fashion-focussed activity.

Image credit: via Fashion Revolution

Image credit: via Fashion Revolution


24th April marks the 6-year anniversary of the collapse of the Rana Plaza factory in Bangladesh where 1138 people died and over 2500 were injured. Some of the well-known brands that were sourcing factories located in Rana Plaza include Benetton, Bon Marche, Joe Fresh, Mango, Matalan, Primark among others. This year’s campaign has a strong focus on ensuring the work to create better conditions for factory workers in Bangladesh and other developing countries isn’t silenced.

As a member of The Other Box community here’s how you can get involved. From the 22nd - 28th of April:

  • Post on Instagram by turning your item of clothing inside out to show the label

  • Tag the brand and using the  # ask #WHOMADEMYCLOTHES?

  • Tag @_TheOtherBox , @fash_rev and #TOBfashion

Image credit: via Fashion Revolution

Image credit: via Fashion Revolution

We will be sharing your posts across our social media channels to participate in this very important week-long activation to support the work of Fashion Revolution. According to the Fashion Revolution website approximately 75 million people across the globe work to make our clothes. 80% of them are women between the ages of 18-35 and the majority live in poverty. Those are staggering numbers of marginalised and underrepresented people. Most of whom are people of colour. See below a collage by Fashion Revolution of examples to inspire you to show us your label and ask brands #WHOMADEMYCLOTHES?

We look forward to your posts and joining us in supporting this campaign.

To learn more about Fashion Revolution visit their website for invaluable information and resources and ways to get involved

If you are a fashion focussed company or media outlet and want to learn more about how you can work with The Other Box, email with your query.