BloomFest is a one-day conference and the flagship event for the Bloom network. It embodies their values, and aims to contribute to creating a more diverse and better balanced comms industry. One of the aims of BloomFest is to keep it affordable, and any profit made is given to Women’s Aid, our charity partner. Both women and men are welcome to attend.
Where BloomFest 2017 sought to uncover the industry's Naked Truths, featuring the industry's first confessions booth, this year's theme is Fighting Our Fictions: Challenging myths within the industry. We believe that myths within our industry are barriers to women realising their ambitions. Accepted fictions about power, privilege, pay, parenthood and beyond, become the basis upon which the industry is built and influence how women shape ourselves and our careers. At BloomFest 2018, we will uncover and meet these fictions head on, challenging the narratives woven into the workplace and ourselves in order to drive real change.
Our co-founder Leyya will be joining the following session:
15.20 - THE TINTED LENS - How can intersectionality be a rich source of creativity in the industry?
Victoria Buchanan, Executive Creative Director, Tribal DDB
Dannielle Beechey, Technology Partnerships Planner, Mediacom
Dora Michail, MD Commercial Growth, Telegraph Media Group
Moderated by Adrian Walcott, MD, Brands With Values & Co-founder, BAME 2020
More info is available here: https://www.bloomuk.org/bloomfest